Case Studies
Case Studies
Case Studies
Packing orders like a pro
With user-centered approach, the goals was to design an intuitive & efficient interface for the packing process in METRO's warehouses.

Pack Accuracy
99.2%
Pack Time / Order
+24%
Packing orders like a pro
With user-centered approach, the goals was to design an intuitive & efficient interface for the packing process in METRO's warehouses.

Pack Accuracy
99.2%
Pack Time / Order
+24%
Packing orders like a pro
With user-centered approach, the goals was to design an intuitive & efficient interface for the packing process in METRO's warehouses.

Pack Accuracy
99.2%
Pack Time / Order
+24%
Zero Errors, 100% Speed: The Science of Smart Picking
Following the success of Pallet Pro, the focus was to solve the problems while picking products in the warehouse.

Pick Accuracy
100%
Lines Picked / Hour
263
Zero Errors, 100% Speed: The Science of Smart Picking
Following the success of Pallet Pro, the focus was to solve the problems while picking products in the warehouse.

Pick Accuracy
99.2%
Lines Pack / Hour
263
Zero Errors, 100% Speed: The Science of Smart Picking
Following the success of Pallet Pro, the focus was to solve the problems while picking products in the warehouse.

Pick Accuracy
100%
Lines Picked / Hour
263
Returns UI
Bringing transparency in after sales related to returns & refunds.

Returns UI
Bringing transparency in after sales related to returns & refunds.

Returns UI
Bringing transparency in after sales related to returns & refunds.

Purasrar iOS App
This is a pro bono project to bring to life the first-ever Urdu audiobook app.

Enhancing Mobile Banking App Usability
This is a pro bono project to bring to life the first-ever Urdu audiobook app.

Purasrar iOS App
This is a pro bono project to bring to life the first-ever Urdu audiobook app.

Process
My compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring my product journey aligns seamlessly with user needs.
01
Discover
Engage with end users, domain experts, and business stakeholders to understand workflows, pain points, and business goals. This includes stakeholder interviews, contextual inquiries, and data analysis, laying the foundation for a user-centered design approach.
Define
Translate insights into clear problem statements, user personas, and journey maps. Prioritize user needs alongside technical and business constraints. Align on success metrics and get stakeholder buy-in to ensure clarity and focus for the next phase.
02
Develop
Explore, prototype, and iterate design solutions that fit into the complex workflows of enterprise users. Collaborate with cross-functional teams to test usability, validate ideas early, and ensure that designs scale with the organization’s systems and processes.
03
Deliver
Finalize high-fidelity designs and documentation for development. Work closely with engineers during implementation to maintain UX quality. Support with design QA, edge case handling, and feedback loops. Track post-launch metrics to inform continuous improvements.
04
Process
My compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring my product journey aligns seamlessly with user needs.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
My compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring my product journey aligns seamlessly with user needs.
01
Discover
Engage with end users, domain experts, and business stakeholders to understand workflows, pain points, and business goals. This includes stakeholder interviews, contextual inquiries, and data analysis, laying the foundation for a user-centered design approach.
Define
Translate insights into clear problem statements, user personas, and journey maps. Prioritize user needs alongside technical and business constraints. Align on success metrics and get stakeholder buy-in to ensure clarity and focus for the next phase.
02
Develop
Explore, prototype, and iterate design solutions that fit into the complex workflows of enterprise users. Collaborate with cross-functional teams to test usability, validate ideas early, and ensure that designs scale with the organization’s systems and processes.
03
Deliver
Finalize high-fidelity designs and documentation for development. Work closely with engineers during implementation to maintain UX quality. Support with design QA, edge case handling, and feedback loops. Track post-launch metrics to inform continuous improvements.
04